Community building is hard
But, it doesn’t have to be
Community building is one of the biggest untapped growth levers within businesses today. But, the power of community goes far beyond your bottom line.
Led by Carly Pallis and Mark Kilens, Community Sense helps marketers and leaders create, grow, and nurture their communities that bring value to their customers, prospects, and companies.
Community Sense Podcast
Conversations with community leaders from HubSpot, Atlassian, Outreach, and more.
Why community?
Businesses struggle every day with finding creative ways to hit ever-increasing revenue targets. But leaders often forget about one of their most valuable GTM channels – their community.
If you have customers, you have a community.
If you have followers, you have a community.
If you have employees, you have a community.
If you have subscribers, you have a community.
Community is everywhere, yet it’s one of the biggest untapped opportunities in businesses today.
We help you get inspired and learn the strategies for building and sustaining a thriving community. We hope you’ll walk away with actionable ideas for building a successful community rooted in impact, collaboration, and growth.
About Us
TL;DR We think community-led growth is the future.
-
Carly Pallis is the VP of Marketing at Pavilion, the world’s largest community for revenue leaders from high-growth organizations. A paid community with over 7,000 members from throughout the globe, Pavilion helps professionals achieve their potential through peer connections, training and certification, and career enablement.
At Pavilion, Carly oversees Pavilion’s content, event, product marketing, digital, and brand functions. Prior to joining Pavilion, Carly led high-growth marketing teams at other high-growth organizations.
When Carly’s not working on building Pavilion, she enjoys visiting her favorite lake, taking her dog, Penny, for walks, and playing golf.
-
Mark Kilens is VP of Content and Community at Drift where he leads the content, creative, and events teams. He oversees Drift’s community, Drift Insider, which has 45,000+ members, and Drift’s RevGrowth and HYPERGROWTH events.
Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy.
From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions and helped grow HubSpot to more than $600 million in revenue.
When he’s not at Drift, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.